It’s important for organizations to embrace the concept of educating their constituents on how their work solves common challenges. After all, why you do what you do is integral to gaining the support of everyone vital to your success—the general public, customers, and, of course, employees.
Here are four ways to educate your constituents and further your mission in the process:
- History: Going back to the beginning of a challenge can set the stage for meeting it today. What watershed moments in the past created the momentum that propelled your work to where it is today?
- Day in the Life: Not everyone geeks out on history, and that’s fine. Detailing your day-to-day can go a long way in educating people about the work you do and its importance. Follow an employee or customer through their day and demonstrate how your work impacts them.
- Future Focus: Attempt your best “Ghost of Christmases Yet to Come” and paint pictures—both positive and negative—of what the world might look like with and without your work.
- Educate about Education: Finally, consider reinforcing the importance of educating the general public on your work and the issues associated with it.
For each of these four, find a balance between hard statistics and storytelling to ensure your message is impactful and memorable.
Through these four approaches you can inspire and equip all your constituents to share your story on social media, with their networks, and friends and family.
This is an edited excerpt from an article that was originally published here.
